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Brand love impact on the social media and stages of brand loyalty

The primary objective of the current research is to propose and investigate a conceptual model which integrates social media activities and brand love as antecedents and brand loyalty phases as an outcome of brand love. The proposed model is analysed with a sample of 240 fast fashion’s consumers by...

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Bibliographic Details
Main Authors:	Suha, F. S., Tarofder, Arun Kumar, Adiza, A. M., Chaichi, Kamelia *
Format:	Article
Language:	English
Published:	Copernicus 2019
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/1304/ http://eprints.sunway.edu.my/1304/1/Kamelia%20Chaichi%20Brand%20love%20impact.pdf

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