Reciprocal fit concept in mission statement
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Reciprocal fit concept in mission statement research

There is a stalemate in mission-performance research. While past studies focus on strategic alignment, recent studies attempt to move the mission-performance research forward using the reciprocal fit concept. This concept provides explanatory power in predicting performance of the firm. However, t...

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Bibliographic Details
Main Authors:	Toh, Seong-Yuen , Cheok, Jason , Mughal, S. A.
Format:	Conference or Workshop Item
Language:	English
Published:	2019
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/1279/ http://eprints.sunway.edu.my/1279/1/Toh%20Seong%20Yuen%20Reciprocal%20Fit.pdf

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