Reciprocal fit concept in mission statement research

There is a stalemate in mission-performance research. While past studies focus on strategic alignment, recent studies attempt to move the mission-performance research forward using the reciprocal fit concept. This concept provides explanatory power in predicting performance of the firm. However, t...

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Main Authors: Toh, Seong-Yuen *, Cheok, Jason *, Mughal, S. A.
Format: Conference or Workshop Item
Language:English
Published: 2019
Subjects:
Online Access:http://eprints.sunway.edu.my/1279/
http://eprints.sunway.edu.my/1279/1/Toh%20Seong%20Yuen%20Reciprocal%20Fit.pdf
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author Toh, Seong-Yuen *
Cheok, Jason *
Mughal, S. A.
author_facet Toh, Seong-Yuen *
Cheok, Jason *
Mughal, S. A.
author_sort Toh, Seong-Yuen *
building SU Institutional Repository
collection Online Access
description There is a stalemate in mission-performance research. While past studies focus on strategic alignment, recent studies attempt to move the mission-performance research forward using the reciprocal fit concept. This concept provides explanatory power in predicting performance of the firm. However, there is a lack of research into the reciprocal fit concept. The concept needs further clarification. This study aims to elucidate the concept of reciprocal fit by: (1) investigating the theoretical underpinning of the fit concepts; (2) identifying the conditions of reciprocal fit; and (3) find empirical evidence supporting this reciprocal fit. The originality of this study is in the knowledge contribution of the reciprocal fit concept and the integration of resource-based view and reciprocal determination theory as the underpinning theories supporting the concept.
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language English
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publishDate 2019
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spelling sunway-12792020-08-27T02:43:15Z http://eprints.sunway.edu.my/1279/ Reciprocal fit concept in mission statement research Toh, Seong-Yuen * Cheok, Jason * Mughal, S. A. HF Commerce There is a stalemate in mission-performance research. While past studies focus on strategic alignment, recent studies attempt to move the mission-performance research forward using the reciprocal fit concept. This concept provides explanatory power in predicting performance of the firm. However, there is a lack of research into the reciprocal fit concept. The concept needs further clarification. This study aims to elucidate the concept of reciprocal fit by: (1) investigating the theoretical underpinning of the fit concepts; (2) identifying the conditions of reciprocal fit; and (3) find empirical evidence supporting this reciprocal fit. The originality of this study is in the knowledge contribution of the reciprocal fit concept and the integration of resource-based view and reciprocal determination theory as the underpinning theories supporting the concept. 2019-12-14 Conference or Workshop Item PeerReviewed text en cc_by_nc_4 http://eprints.sunway.edu.my/1279/1/Toh%20Seong%20Yuen%20Reciprocal%20Fit.pdf Toh, Seong-Yuen * and Cheok, Jason * and Mughal, S. A. (2019) Reciprocal fit concept in mission statement research. In: 13th International Conference on Mathematics, Actuarial Science, Computer Science and Statistics (MACS), 14-15 December 2019, Institute of Business Management (IoBM), Karachi, Pakistan.
spellingShingle HF Commerce
Toh, Seong-Yuen *
Cheok, Jason *
Mughal, S. A.
Reciprocal fit concept in mission statement research
title Reciprocal fit concept in mission statement research
title_full Reciprocal fit concept in mission statement research
title_fullStr Reciprocal fit concept in mission statement research
title_full_unstemmed Reciprocal fit concept in mission statement research
title_short Reciprocal fit concept in mission statement research
title_sort reciprocal fit concept in mission statement research
topic HF Commerce
url http://eprints.sunway.edu.my/1279/
http://eprints.sunway.edu.my/1279/1/Toh%20Seong%20Yuen%20Reciprocal%20Fit.pdf