Impact of Facebook usage on firm’s performances among Malaysian Chinese retailers

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Impact of Facebook usage on firm’s performances among Malaysian Chinese retailers

Social media including Facebook has been acknowledged to play a vital role in firms achieving superior performance. Malaysia is a multicultural country in which the Malaysian Chinese are considered to be the most successful entrepreneurs. There is, however, a lack of research regarding the influen...

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Bibliographic Details
Main Authors:	Sajilan, Sulaiman, Tehseen, Shehnaz *, Yafi, E., Ting, Xiong
Format:	Article
Language:	English
Published:	People and Global Business Association (P&GBA), Seoul Korea 2019
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.sunway.edu.my/1213/ http://eprints.sunway.edu.my/1213/1/Tehseen%20Impact%20of%20Facebook.pdf

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