Increase product sales of electronic companies by using IT applications in creating an effective e-marketing plan in social virtual worlds

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Increase product sales of electronic companies by using IT applications in creating an effective e-marketing plan in social virtual worlds

The objective of this research is to determine the effect of using IT applications for e-marketing in social virtual worlds on real products sales by focusing on electronic companies. The findings of this research suggests that marketers have to use specialized IT applications for e-marketing in soc...

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Bibliographic Details
Main Authors:	Read, Mohamed Nazir, Zailan Arabee
Format:	Conference or Workshop Item
Language:	English
Published:	2011
Subjects:	QA75 Electronic computers. Computer science QA76 Computer software
Online Access:	http://eprints.sunway.edu.my/115/ http://eprints.sunway.edu.my/115/1/ICS2011_16.pdf

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