Increase product sales of electronic companies by using IT applications in creating an effective e-marketing plan in social virtual worlds
The objective of this research is to determine the effect of using IT applications for e-marketing in social virtual worlds on real products sales by focusing on electronic companies. The findings of this research suggests that marketers have to use specialized IT applications for e-marketing in soc...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/115/ http://eprints.sunway.edu.my/115/1/ICS2011_16.pdf |
| _version_ | 1848801750240198656 |
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| author | Read, Mohamed Nazir Zailan Arabee, |
| author_facet | Read, Mohamed Nazir Zailan Arabee, |
| author_sort | Read, Mohamed Nazir |
| building | SU Institutional Repository |
| collection | Online Access |
| description | The objective of this research is to determine the effect of using IT applications for e-marketing in social virtual worlds on real products sales by focusing on electronic companies. The findings of this research suggests that marketers have to use specialized IT applications for e-marketing in social virtual worlds, which can improve the interaction with virtual products, and this can lead to an increase in the real product sales. |
| first_indexed | 2025-11-14T21:12:25Z |
| format | Conference or Workshop Item |
| id | sunway-115 |
| institution | Sunway University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:12:25Z |
| publishDate | 2011 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-1152013-05-09T02:57:42Z http://eprints.sunway.edu.my/115/ Increase product sales of electronic companies by using IT applications in creating an effective e-marketing plan in social virtual worlds Read, Mohamed Nazir Zailan Arabee, QA75 Electronic computers. Computer science QA76 Computer software The objective of this research is to determine the effect of using IT applications for e-marketing in social virtual worlds on real products sales by focusing on electronic companies. The findings of this research suggests that marketers have to use specialized IT applications for e-marketing in social virtual worlds, which can improve the interaction with virtual products, and this can lead to an increase in the real product sales. 2011-06 Conference or Workshop Item PeerReviewed text en http://eprints.sunway.edu.my/115/1/ICS2011_16.pdf Read, Mohamed Nazir and Zailan Arabee, (2011) Increase product sales of electronic companies by using IT applications in creating an effective e-marketing plan in social virtual worlds. In: Symposium on Information & Computer Sciences (1st). |
| spellingShingle | QA75 Electronic computers. Computer science QA76 Computer software Read, Mohamed Nazir Zailan Arabee, Increase product sales of electronic companies by using IT applications in creating an effective e-marketing plan in social virtual worlds |
| title | Increase product sales of electronic companies by using IT applications in creating an effective e-marketing plan in social virtual worlds |
| title_full | Increase product sales of electronic companies by using IT applications in creating an effective e-marketing plan in social virtual worlds |
| title_fullStr | Increase product sales of electronic companies by using IT applications in creating an effective e-marketing plan in social virtual worlds |
| title_full_unstemmed | Increase product sales of electronic companies by using IT applications in creating an effective e-marketing plan in social virtual worlds |
| title_short | Increase product sales of electronic companies by using IT applications in creating an effective e-marketing plan in social virtual worlds |
| title_sort | increase product sales of electronic companies by using it applications in creating an effective e-marketing plan in social virtual worlds |
| topic | QA75 Electronic computers. Computer science QA76 Computer software |
| url | http://eprints.sunway.edu.my/115/ http://eprints.sunway.edu.my/115/1/ICS2011_16.pdf |