Increase product sales of electronic companies by using IT applications in creating an effective e-marketing plan in social virtual worlds
The objective of this research is to determine the effect of using IT applications for e-marketing in social virtual worlds on real products sales by focusing on electronic companies. The findings of this research suggests that marketers have to use specialized IT applications for e-marketing in soc...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/115/ http://eprints.sunway.edu.my/115/1/ICS2011_16.pdf |
| Summary: | The objective of this research is to determine the effect of using IT applications for e-marketing in social virtual worlds on real products sales by focusing on electronic companies. The findings of this research suggests that marketers have to use specialized IT applications for e-marketing in social virtual worlds, which can improve the interaction with virtual products, and this can lead to an increase in the real product sales. |
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