Assessing perceived business success as a reflective-formative (Type II) second-order construct using PLS-SEM approach
This paper describes the process of validating “business success”as a reflective-formative construct using the Partial Least Squares-Structural Equation Modeling (PLSSEM) approach. This second-order latent variable has been operationalized with four dimensions, namely perceived financial performance...
| Main Authors: | Tehseen, Shehnaz *, Qureshi, Zuhaib Hassan, Fatema Johara, Ramayah, T |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Malaysia Terengganu
2019
|
| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1125/ http://eprints.sunway.edu.my/1125/1/Tehseen%20Assessing%20perceived%20business.pdf |
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