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Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector

The current study presents an integrated model that explores how customer brand identification (CBI), affective commitment, customer satisfaction, and brand trust influence the development of customer behavioral intention of loyalty (CBIL) in the hospitality sector. The underpinning theories of this...

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Bibliographic Details
Main Authors:	Rather, R. A., Tehseen, Shehnaz *, Itoo, M. H., Parrey, S. H.
Format:	Article
Published:	Taylor & Francis 2019
Subjects:	HM Sociology TX Home economics
Online Access:	http://eprints.sunway.edu.my/1109/

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