Email is evil! Behavioural responses towards permission-based direct email marketing and gender differences

QR Code

Email is evil! Behavioural responses towards permission-based direct email marketing and gender differences

Purpose: This study aims to assess consumers’ beliefs in three Middle Eastern Arab countries regarding attitudinal and behavioural responses towards permission-based direct email marketing (hereafter DEM) and the moderating role of gender in the hypothesised path model. Design/methodology/approach:...

Full description

Bibliographic Details
Main Authors:	Mahmoud, A. B., Grigoriou, N., Fuxman, L., Hack-Polay, D., Mahmoud, F. B., Yafi, E., Tehseen, Shehnaz *
Format:	Article
Published:	Emerald 2019
Subjects:	HM Sociology
Online Access:	http://eprints.sunway.edu.my/1107/

Similar Items

The contribution of email volume, email management strategies and propensity to worry in predicting email stress among academics
by: Jerejian, Ailsa, et al.
Published: (2013)

Social Media Influencers, the New Advertising Agency?: Examining the Impact of Social Media Influencer Marketing on the Cosmetics Industry.
by: Stevenson, Summer, et al.
Published: (2022)

Modelling Socio - Digital Customer Relationship Management in the Hospitality Sector During the Pandemic Time
by: Mahmoud, Ali B., et al.
Published: (2022)

Attitude And Behaviour Intention Towards Mobile Marketing: Study Of The Malaysian Mobile Market
by: Yee, Ding Wei
Published: (2009)

Machine learning for email filtering and categorising
by: Tan, Kai Qin
Published: (2023)

Parental educational aspiration and gender inequality of rural children in Bangladesh: The role of parental attitudes of traditional gender role, gender biased capability, and gender
by: Sarker, Shahidul Islam, et al.
Published: (2017)

The dark side of artificial intelligence in retail innovation
by: Mahmoud, A. B., et al.
Published: (2020)

Whither Gender Studies in Sarawak?
by: Hew, Cheng Sim
Published: (2017)

Acceptability of a theory of planned behaviour email-based nutrition intervention
by: Kothe, E., et al.
Published: (2014)

Politeness in requests to supervisors in emails / Ali Hallajian
by: Hallajian, Ali
Published: (2014)

Factors Involved in Estimating Cost of Email Spam
by: Ridzuan, Farida, et al.
Published: (2010)

Implementation of secure email server in cloud environment
by: Madi, Nadim K. M., et al.
Published: (2012)

A Study On Factors Influencing Email Workflow
by: Chew, Jeen Leng
Published: (2006)

Email spam filtering technique: challenges and solutions
by: Md Yasin, Sharifah, et al.
Published: (2023)

Email categorization using support vector machine
by: Mohd. Daud, Mariah
Published: (2004)

Permissive attitude toward LGBT in Jakarta: study of differences in the level of permissiveness among individuals born in 1950-1970’s and 1980-2000’s
by: Setiowati, Endang
Published: (2017)

Leadership styles and organizational performance:|bThe impact of gender
by: Ngu, Nguok Ying.
Published: (2013)

Gender, class, and paradoxical mobilities of Thai marriage migrants in Austria
by: Butratana, Kosita, et al.
Published: (2021)

Investigating email users behaviour against spam: a proposed theoretical framework
by: Bujang, Yanti Rosmunie, et al.
Published: (2012)

Assessing the quality of email-based and conventional essay writing
by: BM Bappu, Noor Wati, et al.
Published: (2017)

The reformed usage of email communication within an ODL-university
by: Wagner, Karl
Published: (2005)

AI and the visualisation needs of researchers using email archives
by: Green, Peter
Published: (2025)

Email Phishing Detection Model using CNN Model
by: Gurumurthy, M., et al.
Published: (2024)

Automatic email classification system / Phang Siew Ting
by: Phang , Siew Ting
Published: (2003)

Secured email using steganography / Syaiful Annuar Omar
by: Syaiful Annuar, Omar
Published: (2005)

User motive factors: the rudiments to email satisfactory communication
by: Anumudu, Chinedu Eugenia, et al.
Published: (2021)

Phishing Email Detection Technique by using Hybrid Features
by: Lew, May Form, et al.
Published: (2015)

Factors Influencing Email Usage: Applying The UTAUT Model
by: Lim, Bee Lee
Published: (2005)

Predicting the effects of demographic factors on email satisfactory communication
by: Anumudu, Chinedu Eugenia, et al.
Published: (2020)

User motive factors: the rudiments to email satisfactory communication
by: Anumudu, Chinedu Eugenia, et al.
Published: (2021)

Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector
by: Rather, R. A., et al.
Published: (2019)

Relationships between cognitive and affective of test anxiety with gender and academic achievement among cognitive science students
by: Nurfarahin, Mohd Idris
Published: (2015)

Proposal:Step by Step Procedures of Scanning Document Directly to Email (Printer Ricoh 907ex)
by: Johari, Mohd Helmi, et al.
Published: (2015)

Application of the Theory of Planned Behaviour on impulse buying behaviour in an internationalized shopping centre.
by: Toh, Evelyn Bee Hwa *, et al.
Published: (2015)

Disruptive behaviour in the ESL classroom
by: Lee, Siaw Ju
Published: (2008)

Students' entrepreneurship skills and advisory system in higher education: a case of the International Islamic University Malaysia based on gender perspectives
by: Rokis, Rohaiza
Published: (2014)

Pencegahan karies dini dengan mengembalikan semua mineral email
by: Sukmasari, Susi, et al.
Published: (2007)

Workplace communication technology focusing on implementing accurate language in emails
by: Nazifah Hamidun,, et al.
Published: (2017)

Data transmission using aes encryption via email and sms
by: Arif Hanafi, Sharif Katullah
Published: (2013)

An offline email implementation based on delay tolerant network (DTN)
by: Mohd Khairun Nasir, Bin Sa'adi.
Published: (2013)