Global marketing activities exposure and consumption behavior

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Global marketing activities exposure and consumption behavior

Exposure to global marketing activities influences consumption behavior of consumers from any cultural layers including global, national, ethnic and individual. In a global market with a dynamic multi-level of culture, the roles of consumer individual values seems remarkable; as they are the nearest...

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Bibliographic Details
Main Authors:	Akhoundi, M., Syuhaily Osman, Nezakati, Hossein *
Format:	Book
Published:	Lambert Academic Publishing 2018
Subjects:	HD28 Management. Industrial Management
Online Access:	http://eprints.sunway.edu.my/1074/

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