Mobile Messenger rating, sharing and engagement in global social commerce
The use of the Short Message Service (SMS), available on mobile phones and other devices, for exchanging text messages is gradually diminishing. SMS has been replaced by Smart Phone Apps offering free messaging services; example include Whatsapp, Kakao, WeChat and Viber. The use of these platforms...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1050/ http://eprints.sunway.edu.my/1050/1/Lee%20Cheng%20Ean%20Mobile%20Messenger%20Rating.pdf |
| _version_ | 1848801950356733952 |
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| author | Tan, Kiat Yao * Teh, Phoey Lee * Lee, Cheng Ean Catherine * |
| author_facet | Tan, Kiat Yao * Teh, Phoey Lee * Lee, Cheng Ean Catherine * |
| author_sort | Tan, Kiat Yao * |
| building | SU Institutional Repository |
| collection | Online Access |
| description | The use of the Short Message Service (SMS), available on mobile phones and other devices, for exchanging text messages is gradually diminishing. SMS has been replaced by
Smart Phone Apps offering free messaging services; example include Whatsapp, Kakao, WeChat and Viber. The use of these platforms is constantly evolving; they are now used for
advertising, group chatting, the sharing of information, and e-commerce communication. This paper provides a review of the currently available Mobile Messenger Applications,
comparing their abilities, function and features. In particular the paper focuses on the engaging of these Apps in Global Social Commerce. In addition, the engagement of users towards sharing, commenting and rating the products and services were also discussed. |
| first_indexed | 2025-11-14T21:15:36Z |
| format | Conference or Workshop Item |
| id | sunway-1050 |
| institution | Sunway University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:15:36Z |
| publishDate | 2015 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-10502023-08-07T07:43:59Z http://eprints.sunway.edu.my/1050/ Mobile Messenger rating, sharing and engagement in global social commerce Tan, Kiat Yao * Teh, Phoey Lee * Lee, Cheng Ean Catherine * HF Commerce HM Sociology QA76 Computer software The use of the Short Message Service (SMS), available on mobile phones and other devices, for exchanging text messages is gradually diminishing. SMS has been replaced by Smart Phone Apps offering free messaging services; example include Whatsapp, Kakao, WeChat and Viber. The use of these platforms is constantly evolving; they are now used for advertising, group chatting, the sharing of information, and e-commerce communication. This paper provides a review of the currently available Mobile Messenger Applications, comparing their abilities, function and features. In particular the paper focuses on the engaging of these Apps in Global Social Commerce. In addition, the engagement of users towards sharing, commenting and rating the products and services were also discussed. 2015-11-12 Conference or Workshop Item PeerReviewed text en cc_by_nc_4 http://eprints.sunway.edu.my/1050/1/Lee%20Cheng%20Ean%20Mobile%20Messenger%20Rating.pdf Tan, Kiat Yao * and Teh, Phoey Lee * and Lee, Cheng Ean Catherine * (2015) Mobile Messenger rating, sharing and engagement in global social commerce. In: 2nd International Conference on Innovation and Sustainability (ICOIS 2015), 12-13 November 2015, Chiang Mai, Thailand. |
| spellingShingle | HF Commerce HM Sociology QA76 Computer software Tan, Kiat Yao * Teh, Phoey Lee * Lee, Cheng Ean Catherine * Mobile Messenger rating, sharing and engagement in global social commerce |
| title | Mobile Messenger rating, sharing and engagement in global social commerce |
| title_full | Mobile Messenger rating, sharing and engagement in global social commerce |
| title_fullStr | Mobile Messenger rating, sharing and engagement in global social commerce |
| title_full_unstemmed | Mobile Messenger rating, sharing and engagement in global social commerce |
| title_short | Mobile Messenger rating, sharing and engagement in global social commerce |
| title_sort | mobile messenger rating, sharing and engagement in global social commerce |
| topic | HF Commerce HM Sociology QA76 Computer software |
| url | http://eprints.sunway.edu.my/1050/ http://eprints.sunway.edu.my/1050/1/Lee%20Cheng%20Ean%20Mobile%20Messenger%20Rating.pdf |