Mobile messenger application: Sharing, rating and engagement in global social commerce

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Mobile messenger application: Sharing, rating and engagement in global social commerce

This paper explores the relationship between rating, sharing and engagement within the freely available Mobile Messaging Application (MMA) through understanding their features and compatibility. We argued that MMA has the potential to substitute online marketing communication in the near future and...

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Bibliographic Details
Main Authors:	Lee, Cheng Ean Catherine , Teh, Phoey Lee
Format:	Article
Language:	English
Published:	Lectito 2016
Subjects:	HF Commerce QA75 Electronic computers. Computer science
Online Access:	http://eprints.sunway.edu.my/1036/ http://eprints.sunway.edu.my/1036/1/Lee%20Cheng%20Ean%20Mobile%20Messenger%20Application%20SMT_2016.2.pdf

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