My Employer’s Prestige, My Prestige
Employer branding is an essential component that attracts potential candidates to companies. Social media, particularly employer rating platforms, provide many opportunities to present a company’s employer brand. Individuals use these platforms to collect information and evaluations about potential...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
Springer
2019
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| Online Access: | http://eprints.sunway.edu.my/1025/ http://eprints.sunway.edu.my/1025/1/Phoey%20Lee%20Teh%20My%20employers%20prestige.pdf |
| _version_ | 1848801943246340096 |
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| author | Sander, Tom Teh, Phoey Lee * |
| author2 | Rocha, A. |
| author_facet | Rocha, A. Sander, Tom Teh, Phoey Lee * |
| author_sort | Sander, Tom |
| building | SU Institutional Repository |
| collection | Online Access |
| description | Employer branding is an essential component that attracts potential candidates to companies. Social media, particularly employer rating platforms, provide many opportunities to present a company’s employer brand. Individuals use these platforms to collect information and evaluations about potential employers and companies could utilise these platforms to present themselves favourably. Based on social capital theory, this study examined the variables of support and benefit as reasons why
individuals share information about their employers on employer rating platforms. The influence of demographic factors on the use of these platforms was also investigated. Data was collected from 309 respondents via an online survey, and analysed using
the t-test, Spearman’s correlation, and analysis of variance (ANOVA) with the least significant difference (LSD) method. Only descriptive statistics, distribution of responses, and statistically significant results are presented. |
| first_indexed | 2025-11-14T21:15:29Z |
| format | Book Section |
| id | sunway-1025 |
| institution | Sunway University |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T21:15:29Z |
| publishDate | 2019 |
| publisher | Springer |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | sunway-10252019-06-18T08:55:30Z http://eprints.sunway.edu.my/1025/ My Employer’s Prestige, My Prestige Sander, Tom Teh, Phoey Lee * HD28 Management. Industrial Management Employer branding is an essential component that attracts potential candidates to companies. Social media, particularly employer rating platforms, provide many opportunities to present a company’s employer brand. Individuals use these platforms to collect information and evaluations about potential employers and companies could utilise these platforms to present themselves favourably. Based on social capital theory, this study examined the variables of support and benefit as reasons why individuals share information about their employers on employer rating platforms. The influence of demographic factors on the use of these platforms was also investigated. Data was collected from 309 respondents via an online survey, and analysed using the t-test, Spearman’s correlation, and analysis of variance (ANOVA) with the least significant difference (LSD) method. Only descriptive statistics, distribution of responses, and statistically significant results are presented. Springer Rocha, A. Adeli, H. Reis, L. Costanzo, S. 2019-03-27 Book Section PeerReviewed text en cc_by_nc_4 http://eprints.sunway.edu.my/1025/1/Phoey%20Lee%20Teh%20My%20employers%20prestige.pdf Sander, Tom and Teh, Phoey Lee * (2019) My Employer’s Prestige, My Prestige. In: New Knowledge in Information Systems and Technologies. WorldCIST'19 2019. Advances in Intelligent Systems and Computing, vol 930. . Springer, Cham, Switzerland, pp. 3-11. ISBN 9783030161811 http://doi.org/10.1007/978-3-030-16181-1_1 doi:10.1007/978-3-030-16181-1_1 |
| spellingShingle | HD28 Management. Industrial Management Sander, Tom Teh, Phoey Lee * My Employer’s Prestige, My Prestige |
| title | My Employer’s Prestige, My Prestige |
| title_full | My Employer’s Prestige, My Prestige |
| title_fullStr | My Employer’s Prestige, My Prestige |
| title_full_unstemmed | My Employer’s Prestige, My Prestige |
| title_short | My Employer’s Prestige, My Prestige |
| title_sort | my employer’s prestige, my prestige |
| topic | HD28 Management. Industrial Management |
| url | http://eprints.sunway.edu.my/1025/ http://eprints.sunway.edu.my/1025/ http://eprints.sunway.edu.my/1025/ http://eprints.sunway.edu.my/1025/1/Phoey%20Lee%20Teh%20My%20employers%20prestige.pdf |