A Study on the Factors That Influence the Consumers’ Trust on E-commerce Adoption

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A Study on the Factors That Influence the Consumers’ Trust on E-commerce Adoption

Abstract—The development of electronic commerce is characterized with anonymity, uncertainty, lack of control and potential opportunism. Therefore, the success of electronic commerce significantly depends on providing security and privacy for its consumers’ sensitive personal data. Consumers’ lack o...

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Bibliographic Details
Main Authors:	YiYi, Thaw, Ahmad Kamil, Mahmood, Dominic P, Dhanapal Durai
Format:	Article
Language:	English
Published:	2009
Subjects:	QA75 Electronic computers. Computer science
Online Access:	http://scholars.utp.edu.my/id/eprint/3242/ http://scholars.utp.edu.my/id/eprint/3242/1/yiyi_IJCSIS2009.pdf

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