Evaluating C2C e-commerce Website usability in Malaysia from users ' perspective: A case study
The main challenges of e-com merce are to attract customers and maintain a good relationship with existing customer as user only interact with electronic device. Therefore designing a good and usable website is the most crucial part to succeed in this highly competitive environ ment. The objective...
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| Format: | Conference or Workshop Item |
| Language: | English |
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2010
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| Online Access: | http://scholars.utp.edu.my/id/eprint/2903/ http://scholars.utp.edu.my/id/eprint/2903/1/stamp.jsp%3Ftp%3D%26arnumber%3D5561400%26tag%3D1 |
| _version_ | 1848659323437187072 |
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| author | Md Zainudin, Noorfadzilah Wan Ahmad, Wan Fatimah Goh , Kim Nee |
| author_facet | Md Zainudin, Noorfadzilah Wan Ahmad, Wan Fatimah Goh , Kim Nee |
| author_sort | Md Zainudin, Noorfadzilah |
| building | UTP Institutional Repository |
| collection | Online Access |
| description | The main challenges of e-com merce are to attract
customers and maintain a good relationship with existing
customer as user only interact with electronic device. Therefore designing a good and usable website is the most crucial part to succeed in this highly competitive environ ment. The objectives of this study are to evaluate C2C e-com merce website usability and to study proble ms faced by potential customer in process of purchasing online. In this study, a number of university students were asked to evaluate the usability of two Malaysian C2C websites. Two local websites were chosen, one is a pro minent website and the other one is randomly picked from the internet. A framework for evaluating e-com merce usability was
implemented in this study. The website is rated based on criteria of system quality, information quality, service quality and attractiveness. Users need to complete a num ber of tasks on the websites and think- aloud was encouraged during the evaluation process. Results show a num ber of usability issues encountered by users while completing the task given. From these findings, ecom
merce developers may look at the issues seriously before
designing their e-com m erce website.
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| first_indexed | 2025-11-13T07:28:36Z |
| format | Conference or Workshop Item |
| id | oai:scholars.utp.edu.my:2903 |
| institution | Universiti Teknologi Petronas |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-13T07:28:36Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:scholars.utp.edu.my:29032017-01-19T08:24:02Z http://scholars.utp.edu.my/id/eprint/2903/ Evaluating C2C e-commerce Website usability in Malaysia from users ' perspective: A case study Md Zainudin, Noorfadzilah Wan Ahmad, Wan Fatimah Goh , Kim Nee T Technology (General) The main challenges of e-com merce are to attract customers and maintain a good relationship with existing customer as user only interact with electronic device. Therefore designing a good and usable website is the most crucial part to succeed in this highly competitive environ ment. The objectives of this study are to evaluate C2C e-com merce website usability and to study proble ms faced by potential customer in process of purchasing online. In this study, a number of university students were asked to evaluate the usability of two Malaysian C2C websites. Two local websites were chosen, one is a pro minent website and the other one is randomly picked from the internet. A framework for evaluating e-com merce usability was implemented in this study. The website is rated based on criteria of system quality, information quality, service quality and attractiveness. Users need to complete a num ber of tasks on the websites and think- aloud was encouraged during the evaluation process. Results show a num ber of usability issues encountered by users while completing the task given. From these findings, ecom merce developers may look at the issues seriously before designing their e-com m erce website. 2010-06-15 Conference or Workshop Item PeerReviewed application/pdf en http://scholars.utp.edu.my/id/eprint/2903/1/stamp.jsp%3Ftp%3D%26arnumber%3D5561400%26tag%3D1 Md Zainudin, Noorfadzilah and Wan Ahmad, Wan Fatimah and Goh , Kim Nee (2010) Evaluating C2C e-commerce Website usability in Malaysia from users ' perspective: A case study. In: International Symposium on Information Technology 2010, ITSim, June 2010, Kuala Lumpur. http://ieeexplore.ieee.org/ |
| spellingShingle | T Technology (General) Md Zainudin, Noorfadzilah Wan Ahmad, Wan Fatimah Goh , Kim Nee Evaluating C2C e-commerce Website usability in Malaysia from users ' perspective: A case study |
| title | Evaluating C2C e-commerce Website usability in
Malaysia from users ' perspective: A case study
|
| title_full | Evaluating C2C e-commerce Website usability in
Malaysia from users ' perspective: A case study
|
| title_fullStr | Evaluating C2C e-commerce Website usability in
Malaysia from users ' perspective: A case study
|
| title_full_unstemmed | Evaluating C2C e-commerce Website usability in
Malaysia from users ' perspective: A case study
|
| title_short | Evaluating C2C e-commerce Website usability in
Malaysia from users ' perspective: A case study
|
| title_sort | evaluating c2c e-commerce website usability in
malaysia from users ' perspective: a case study |
| topic | T Technology (General) |
| url | http://scholars.utp.edu.my/id/eprint/2903/ http://scholars.utp.edu.my/id/eprint/2903/ http://scholars.utp.edu.my/id/eprint/2903/1/stamp.jsp%3Ftp%3D%26arnumber%3D5561400%26tag%3D1 |