MOBILE COMMERCE READINESS AMONG MALAYSIAN YOUTH
Mobile commerce (m-commerce) is any transaction that can be conducted using a mobile device. In Malaysia, m-commerce is still in its early stage of development. While there has been a great deal of excitement in view of m-commerce implementing in Malaysia, little do we know how well the youth in Mal...
| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://scholars.utp.edu.my/id/eprint/2221/ http://scholars.utp.edu.my/id/eprint/2221/1/MOBILE_COMMERCE_READINESS_AMONG_MALAYSIAN_YOUTH.doc |
| _version_ | 1848659215858532352 |
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| author | K. Sugathan , Savita Chen , Yoke Yie Patah Akhir, Emelia Akashah Emy Elyanee , Mustapha Mehat , Mazlina |
| author_facet | K. Sugathan , Savita Chen , Yoke Yie Patah Akhir, Emelia Akashah Emy Elyanee , Mustapha Mehat , Mazlina |
| author_sort | K. Sugathan , Savita |
| building | UTP Institutional Repository |
| collection | Online Access |
| description | Mobile commerce (m-commerce) is any transaction that can be conducted using a mobile device. In Malaysia, m-commerce is still in its early stage of development. While there has been a great deal of excitement in view of m-commerce implementing in Malaysia, little do we know how well the youth in Malaysia is ready to adopt this technology. This paper presents an analysis of m-commerce readiness among youth in Malaysia by looking at how youth response to the m-commerce service that is available and the factors that may affect the adoption of m-commerce among youth. A quantitative research method was used to carry out the survey. The study found out that the youth are ready to use m-commerce services but there are two barriers that could affect their readiness level which are: their allowance or pocket money they receive every month and the availability of m-commerce service in the country itself. |
| first_indexed | 2025-11-13T07:26:53Z |
| format | Conference or Workshop Item |
| id | oai:scholars.utp.edu.my:2221 |
| institution | Universiti Teknologi Petronas |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-13T07:26:53Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:scholars.utp.edu.my:22212010-05-21T07:18:52Z http://scholars.utp.edu.my/id/eprint/2221/ MOBILE COMMERCE READINESS AMONG MALAYSIAN YOUTH K. Sugathan , Savita Chen , Yoke Yie Patah Akhir, Emelia Akashah Emy Elyanee , Mustapha Mehat , Mazlina H Social Sciences (General) HA Statistics Mobile commerce (m-commerce) is any transaction that can be conducted using a mobile device. In Malaysia, m-commerce is still in its early stage of development. While there has been a great deal of excitement in view of m-commerce implementing in Malaysia, little do we know how well the youth in Malaysia is ready to adopt this technology. This paper presents an analysis of m-commerce readiness among youth in Malaysia by looking at how youth response to the m-commerce service that is available and the factors that may affect the adoption of m-commerce among youth. A quantitative research method was used to carry out the survey. The study found out that the youth are ready to use m-commerce services but there are two barriers that could affect their readiness level which are: their allowance or pocket money they receive every month and the availability of m-commerce service in the country itself. 2009 Conference or Workshop Item NonPeerReviewed application/msword en http://scholars.utp.edu.my/id/eprint/2221/1/MOBILE_COMMERCE_READINESS_AMONG_MALAYSIAN_YOUTH.doc K. Sugathan , Savita and Chen , Yoke Yie and Patah Akhir, Emelia Akashah and Emy Elyanee , Mustapha and Mehat , Mazlina (2009) MOBILE COMMERCE READINESS AMONG MALAYSIAN YOUTH. In: 4th International Conference on E-Commerce with focus on Developing Countries (ECDC 2009), Kuala Lumpur, Malaysia. |
| spellingShingle | H Social Sciences (General) HA Statistics K. Sugathan , Savita Chen , Yoke Yie Patah Akhir, Emelia Akashah Emy Elyanee , Mustapha Mehat , Mazlina MOBILE COMMERCE READINESS AMONG MALAYSIAN YOUTH |
| title | MOBILE COMMERCE READINESS AMONG MALAYSIAN YOUTH |
| title_full | MOBILE COMMERCE READINESS AMONG MALAYSIAN YOUTH |
| title_fullStr | MOBILE COMMERCE READINESS AMONG MALAYSIAN YOUTH |
| title_full_unstemmed | MOBILE COMMERCE READINESS AMONG MALAYSIAN YOUTH |
| title_short | MOBILE COMMERCE READINESS AMONG MALAYSIAN YOUTH |
| title_sort | mobile commerce readiness among malaysian youth |
| topic | H Social Sciences (General) HA Statistics |
| url | http://scholars.utp.edu.my/id/eprint/2221/ http://scholars.utp.edu.my/id/eprint/2221/1/MOBILE_COMMERCE_READINESS_AMONG_MALAYSIAN_YOUTH.doc |