Choosing among media alternatives for advertising – A case study

QR Code

Choosing among media alternatives for advertising – A case study

Owing to an increasingly global marketplace with multinational corporations (MNC) promoting their products and services in various areas of the world, advertising has drawn the attention of many scholars who have examined elements of the marketing mix. In focusing on this major elements of the adve...

Full description

Bibliographic Details
Main Authors:	P.D.D., Dominic, K. Sugathan, Savita, Patah Akhir, Emelia Akashah
Format:	Conference or Workshop Item
Language:	English
Published:	2009
Subjects:	H Social Sciences (General) HA Statistics
Online Access:	http://scholars.utp.edu.my/id/eprint/2219/ http://scholars.utp.edu.my/id/eprint/2219/1/Choosing_among_media_alternatives_for_advertising_%E2%80%93_A_case_study.doc

Similar Items

MOBILE COMMERCE READINESS AMONG MALAYSIAN YOUTH
by: K. Sugathan , Savita, et al.
Published: (2009)

Alternative Method for Evaluation of DaGang Deep Drilling Applications
by: Sorooshian, Shahryar
Published: (2015)

An analysis of design effects for media index survey in Peninsular Malaysia / Tee Leang Hai.
by: Tee, Leang Hai
Published: (2000)

Weighting Cases in SPSS
by: Donald, Stephen
Published: (2016)

The popularity of new media over old media
by: Yong, Lowena Xin Yi
Published: (2024)

GARCH models for interest rates : the case of KLIBOR and LIBOR / by Chuah Lee Suan.
by: Chuah, Lee Suan
Published: (2001)

A case study on the effect of imputing the missing variability measures in meta analysis
by: Nik Idris, Nik Ruzni
Published: (2007)

Internal and macroeconomic factors that affect the technical efficiency of airports: an Oceania continent case
by: Yew, Yao Xi, et al.
Published: (2018)

Urban environmental pollution : a case study of two squatter communities / Yeo Bee Hong .
by: Hong, Yeo Bee
Published: (2003)

Role and status of elderly in the family : a case study in Kampung Sg. Kayu Ara / Gan Yeong An
by: Gan, Yeong An
Published: (2002)

Out-migration from depopulated rural areas : a case study of four districts in peninsular Malaysia / Chu Kooi Har
by: Chu, Kooi Har
Published: (2003)

Awareness and attitude towards water usage : a case study of residents in Section 17, Petaling Jaya, Selangor / Sia Bik Kai
by: Sia, Bik Kai
Published: (2004)

System Usability Scale Formula as Alternative for Calculating Composite Score of Likert-type Items
by: Stephen, Donald, et al.
Published: (2015)

An analysis of bequest motives and distribution among older adults
by: Chong, Shyue Chuan
Published: (2015)

Brand preference among handphone users / Lee Hwee Cheen
by: Lee, Hwee Cheen
Published: (2004)

Research Inclination Among OUM Academics : Research Needs Assessment Study
by: Soon , Seng Thah
Published: (2018)

The people we know: Social network diversity among urban Malaysians
by: Rycker, Antoon De, et al.
Published: (2015)

Determinants of career aspiration among students in the process of transition / Yalini Easvaralingam.
by: Easvaralingam, Yalini
Published: (2000)

Determinants that affect usage intention on ChatGPT among university students in Malaysia
by: Ki, Yong Xi, et al.
Published: (2024)

Online impulsive buying behaviour on Lazada Malaysia among university students in Malaysia
by: Lee, Khishenraj, et al.
Published: (2018)

Bilateral trade among the Developing Eight (D-8) countries / Mohim Sheihaki Tash
by: Tash, Mohim Sheihaki
Published: (2013)

Identifying some key areas to alleviate poverty among women / Goh Sun Nie
by: Goh, Sun Nie
Published: (2000)

Factors affecting career advancement among young school leavers / by Lim Mei Mei.
by: Lim, Mei Mei
Published: (2001)

Social and economic determinants of age at first marriage among women in Peninsular Malaysia / Nor Haliza Abdul Rahman.
by: Abdul Rahman, Nor Haliza
Published: (2000)

Hybrid approach on multi- spatiotemporal data framework towards analysis of long-lead upstream flood: a case of Niger State, Nigeria
by: Ndanusa, Ahmed Babalaji
Published: (2019)

Impact of perceived factors on social media usage for academic purpose among private university students in Malaysia
by: Tee, Jia En, et al.
Published: (2024)

Receiver operating characteristic (ROC) graph to determine the most suitable pairs analysis threshold value
by: Patah Akhir, Emelia Akashah, et al.
Published: (2008)

Factors influencing consumer intention to adopt social media for planning food tour in Klang Valley
by: Chong, Chun Hong
Published: (2023)

Understanding consumer’s intention to purchase the green product: The role social media marketing
by: Wong, Jia Yie, et al.
Published: (2024)

Modeling of Electromagnetic Waves using Statistical and Numerical Techniques
by: Daud, Hanita, et al.
Published: (2009)

Confidence intervals (CI) for concentration parameter in von Mises distribution and analysis of missing values for circular data / Siti Fatimah binti Hassan
by: Hassan, Siti Fatimah
Published: (2015)

Dimensioning performance estimation of the airline industry : path-analysis based modelling / Hashem Salarzadeh Jenatabadi
by: Jenatabadi, Hashem Salarzadeh
Published: (2013)

Some aspects of numerical analysis / Gan Bon Hua
by: Gan, Bon Hua
Published: (1967)

Statistics from the decision theory point of view / Choong Sow Lim
by: Choong, Sow Lim
Published: (1968)

The population of Hong Kong / Yap Wen Shion, Jessie
by: Jessie, Yap Wen Shion
Published: (1967)

Modeling undesirable factors in efficiency evaluation with an application to the Malaysian manufacturing sector / Noor Asiah bt Ramli
by: Ramli, Noor Asiah
Published: (2013)

Some methods for competing risks with and without masked cause of failure: a short review
by: Yosra , Yousif, et al.
Published: (2015)

The hybrid returns-to-scale model and its extension by production trade-offs: an application to the efficiency assessment of public universities in Malaysia
by: Podinovski, Victor, V., et al.
Published: (2017)

Probability
by: Khalid, Madihah
Published: (2018)

Assessment of the Psychometric Properties of E-learning Instructional Design Quality
by: kishabale, bashir, et al.
Published: (2018)

Cannot write session to /tmp/vufind_sessions/sess_6950hnshhn32k4khrlnl1sjrf7