M-Commerce Readiness Among Malaysian Youth
Mobile commerce (m-commerce) is any transaction that can be conducted using a mobile device. In Malaysia, m-commerce is still in its early stage of development. While there has been a great deal of excitement in view of m-commerce implementing in Malaysia, little do we know how well the youth in Mal...
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://scholars.utp.edu.my/id/eprint/1087/ http://scholars.utp.edu.my/id/eprint/1087/1/M-commerce_Readiness_for_ECDC.doc |
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| author | Chen, Yoke Yie Patah Akhir, Emelia Akashah Mustapha, Emy Elyanee Mehat, Mazlina K. Suagthan, Savita |
| author_facet | Chen, Yoke Yie Patah Akhir, Emelia Akashah Mustapha, Emy Elyanee Mehat, Mazlina K. Suagthan, Savita |
| author_sort | Chen, Yoke Yie |
| building | UTP Institutional Repository |
| collection | Online Access |
| description | Mobile commerce (m-commerce) is any transaction that can be conducted using a mobile device. In Malaysia, m-commerce is still in its early stage of development. While there has been a great deal of excitement in view of m-commerce implementing in Malaysia, little do we know how well the youth in Malaysia is ready to adopt this technology. This paper presents an analysis of m-commerce readiness among youth in Malaysia by looking at how youth response to the m-commerce service that is available and the factors that may affect the adoption of m-commerce among youth. A quantitative research method was used to carry out the survey. The study found out that the youth are ready to use m-commerce services but there are two barriers that could affect their readiness level which are: their allowance or pocket money they receive every month and the availability of m-commerce service in the country itself. |
| first_indexed | 2025-11-13T07:24:39Z |
| format | Conference or Workshop Item |
| id | oai:scholars.utp.edu.my:1087 |
| institution | Universiti Teknologi Petronas |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-13T07:24:39Z |
| publishDate | 2009 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:scholars.utp.edu.my:10872011-05-30T15:14:40Z http://scholars.utp.edu.my/id/eprint/1087/ M-Commerce Readiness Among Malaysian Youth Chen, Yoke Yie Patah Akhir, Emelia Akashah Mustapha, Emy Elyanee Mehat, Mazlina K. Suagthan, Savita T Technology (General) Mobile commerce (m-commerce) is any transaction that can be conducted using a mobile device. In Malaysia, m-commerce is still in its early stage of development. While there has been a great deal of excitement in view of m-commerce implementing in Malaysia, little do we know how well the youth in Malaysia is ready to adopt this technology. This paper presents an analysis of m-commerce readiness among youth in Malaysia by looking at how youth response to the m-commerce service that is available and the factors that may affect the adoption of m-commerce among youth. A quantitative research method was used to carry out the survey. The study found out that the youth are ready to use m-commerce services but there are two barriers that could affect their readiness level which are: their allowance or pocket money they receive every month and the availability of m-commerce service in the country itself. 2009 Conference or Workshop Item PeerReviewed application/msword en http://scholars.utp.edu.my/id/eprint/1087/1/M-commerce_Readiness_for_ECDC.doc Chen, Yoke Yie and Patah Akhir, Emelia Akashah and Mustapha, Emy Elyanee and Mehat, Mazlina and K. Suagthan, Savita (2009) M-Commerce Readiness Among Malaysian Youth. In: 4th International Conference on E-Commerce with focus on Developing Countries, 3 Nov 2009, Kuala Lumpur, Malaysia. |
| spellingShingle | T Technology (General) Chen, Yoke Yie Patah Akhir, Emelia Akashah Mustapha, Emy Elyanee Mehat, Mazlina K. Suagthan, Savita M-Commerce Readiness Among Malaysian Youth |
| title | M-Commerce Readiness Among Malaysian Youth |
| title_full | M-Commerce Readiness Among Malaysian Youth |
| title_fullStr | M-Commerce Readiness Among Malaysian Youth |
| title_full_unstemmed | M-Commerce Readiness Among Malaysian Youth |
| title_short | M-Commerce Readiness Among Malaysian Youth |
| title_sort | m-commerce readiness among malaysian youth |
| topic | T Technology (General) |
| url | http://scholars.utp.edu.my/id/eprint/1087/ http://scholars.utp.edu.my/id/eprint/1087/1/M-commerce_Readiness_for_ECDC.doc |