The effect of customer perceived value on customer satisfaction: a
case study of Malay upscale restaurants

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The effect of customer perceived value on customer satisfaction: a case study of Malay upscale restaurants

Stiff competition and increasingly high operating costs have driven many international and domestic players to introduce new outlet concepts. Malay fine dining, upscale restaurant segment is gaining popularity among Malaysian, especially in Kuala Lumpur. This study examined the effect of perceived...

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Bibliographic Details
Main Authors:	Mohd Nazri Abdul Raji, Artinah Zainal
Format:	Article
Language:	English
Published:	School of Social, Development and Environmental Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia 2016
Online Access:	http://journalarticle.ukm.my/9895/ http://journalarticle.ukm.my/9895/1/6x.geografia-si-mac16-mohdnazri-edam.pdf

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