Service quality as an antecedent in enhancing customers’
behavioural intentions: a case study of Malaysian army medical
centers

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Service quality as an antecedent in enhancing customers’ behavioural intentions: a case study of Malaysian army medical centers

Behavioural intention is a customer preference to use services provided by service providers and this preference manifests itself in the form of the customer’s readiness to recommend, intention to repurchase, and deliver positive words of mouth regarding the services provided. This has a lot to do...

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Bibliographic Details
Main Authors:	Azman Ismail, Ilyani Ranlan Rose, Nur Afiqah Foboy
Format:	Article
Language:	English
Published:	School of Social, Development and Environmental Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia 2016
Online Access:	http://journalarticle.ukm.my/9823/ http://journalarticle.ukm.my/9823/1/16x.geografia-si-feb16-azman-edam2.pdf

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