Unleashing the competitive advantage of Malaysian private housing
developers through product analysis

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Unleashing the competitive advantage of Malaysian private housing developers through product analysis

Malaysian housing developers produce a range of products that has the characteristics of being large, expensive and durable. Nonetheless, the protracted development process exposes the developer to a high level of risk. Previous product development studies had focused on the technical elements of...

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Bibliographic Details
Main Authors:	Mastura Jaafar, Azlan Raofuddin Hj Nuruddin, Syed Putra Syed Abu Bakar, Faraziera Mohd Raslim
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2015
Online Access:	http://journalarticle.ukm.my/9611/ http://journalarticle.ukm.my/9611/1/12183-33199-1-SM.pdf

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