QR Code

The effect of customer-brand relationship investments on customer engagement: an imperative for sustained competitiveness

Using the extended Resource Investment Model, this study investigated the effect of customerbrand investments in building a strong customer engagement. Data were collected from a sample of 200 mobile phone customers using self-administered questionnaire, and analyzed through the utilization of mu...

Full description

Bibliographic Details
Main Authors:	Zuraidah Zainol, Norjaya Mohd. Yasin, Nor Asiah Omar, Nik M. Hazrul Nik Hashim, Juliana Osman
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2015
Online Access:	http://journalarticle.ukm.my/9525/ http://journalarticle.ukm.my/9525/1/11145-30910-1-PB.pdf

Similar Items

Customer-Brand Relationship: What the Universities Should Know
by: Sharizal Hashim ,, et al.
Published: (2019)

The impact of relational value towards customer brand relationship stickiness in the context of Malaysia Public higher education service
by: Hashim, Sharizal, et al.
Published: (2017)

Managing brands and customer engagement in online brand communities
by: Wirtz, J., et al.
Published: (2013)

Exploring the mediating effect of brand relationship quality in the service brand equity and brand resonance linkage
by: Sharizal Hashim,, et al.
Published: (2012)

Customer engagement in social media based brand community
by: ZHANG, Dina
Published: (2016)

Social Media Customer Engagement: Studying Anchor Seller and Brand or Product’s Effect on Customer Engagement in the Context of Social Selling Livestreams and Motivators of Engagement
by: CHUNG, Yuk-Kwan
Published: (2020)

Role of corporate branding, customer involvement and customer relationship proneness in luxury fashion branding
by: Muhammad Amin,, et al.
Published: (2019)

Customers Co-Creation Intention: The Mediating Role Of Customer Brand Engagement On Social Media In Fashion Retail
by: Abdelaziz, Kesmat Mohamed Elsayed
Published: (2022)

Internet Technology Imperatives In Enhancing Customer Relations: An Empirical Study In Klang Valley
by: Mohd Roslie, Johanniz
Published: (2003)

The Application of Internet Technology, Imperatives in Enhancing Customer Relations: An Empirical Study in Iran
by: Haque, A. K. M. Ahasanul
Published: (2012)

The Effect of Advertainment toward The Affective Motivations of Online Customer Brand Engagement
by: Liu, Yen-Chun
Published: (2014)

Antecedents And Outcomes Of Customer Engagement Behavior In The Airline Brand Fan Pages
by: Chuah, Hui Wen
Published: (2019)

Creating and Sustaining customer value for UK luxury brands
by: Chhuon, Celine
Published: (2007)

Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia
by: Wong, Philip Pong Weng
Published: (2014)

Effects of employee engagement on customer responses: Examining the mediating role of customer engagement
by: Rabbanee, Fazlul, et al.
Published: (2021)

The relationship between social customer relationship management (CRM) and customer engagement: an exploratory study
by: Zainal, Nur Thara Atikah
Published: (2020)

The mediating effect of customer sociability on the relationship between digital marketing and customer engagement
by: Faraj Aldaihani, Faraj Mazyed
Published: (2024)

The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty: a conceptual review / Nurul Aqmar Zaidun, Mazzini Muda and Nor Hashima Hashim
by: Zaidun, Nurul Aqmar, et al.
Published: (2020)

Brand-Customer Relationships: Web 2.0 and Online Brand Communities
by: Guitton, Olivier
Published: (2007)

The significant role of customer brand identification towards brand loyalty development: an empirical study among Malaysian hypermarkets customer
by: Nikhashemi, Seyed Rajab, et al.
Published: (2015)

A process model for identifying online customer engagement patterns on Facebook brand pages
by: Potdar, Vidyasagar, et al.
Published: (2018)

Effects of relationship investment and value perception on customer loyalty
by: Ramaseshan, Balasubramani, et al.
Published: (2007)

Rethinking customer engagement design: Using customer-mobilized engagement (CME) to grow business networks
by: Davey, J., et al.
Published: (2022)

CUSTOMER ENGAGEMENT AND BUILDING BRAND LOYALTY ON THE SOCIAL MEDIA-BASED COMMUNITY ON FACEBOOK AND INSTAGRAM IN INDIA
by: Jain, Aditi
Published: (2020)

Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector
by: Rather, R. A., et al.
Published: (2019)

Customer engagement and relationships in multi-actor service ecosystems
by: Sharma, Piyush, et al.
Published: (2020)

The Paradox of Education for Sustainability (EfS): An Interpretive Inquiry into Teachers’ Engagement with Sustainability Policy Imperatives in a Western Australian Primary School
by: Kuzich, Sonja
Published: (2019)

The influence of customer interaction in virtual brand community on brand loyalty
by: Adzharuddin, Nor Azura, et al.
Published: (2023)

How customer and brand orientation influence brand evangelism in university?

Impact of customer perceived value and customer’s perception of public relation on customer loyalty with moderating role of brand image

Effects of green authenticity on well-being, customer engagement and approach behavior toward green hospitality brands
by: Yu, Jongsik, et al.
Published: (2024)

Drivers and relationship benefits of customer willingness to engage in CSR initiatives
by: O'Brien, I.M., et al.
Published: (2020)

An Investigation into Brand Perceptions via Customer Reviews
by: Wu, Xi
Published: (2022)

An Investigation into Brand Perceptions via Customer Reviews
by: Wu, Xi
Published: (2022)

An Investigation into Brand Perceptions via Customer Reviews
by: Wu, Xi
Published: (2022)

Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands
by: Goi, Chai, et al.
Published: (2011)

Determinants of customer-based brand equity: evidence from CIMB
by: Nezakati, Hossein *, et al.
Published: (2012)

Examining the impact of top Malaysian brands' social media marketing on customer engagement: using big data analytics
by: Abdul Rahman, Wan Nurhayati
Published: (2020)

Stakeholder Engagement and Sustainable Corporate Community Investment
by: Rowe, Anna, et al.
Published: (2013)

Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang
by: Baheshti, Saghi Koorang
Published: (2009)