Perception of homestay operators towards homestay development in Malaysia
This study aimed to analyse the perception of operators on the impact they experienced as a result of their involvement in the development of homestay. The impacts encompass the economic, social, cultural and environmental aspects. This study employed face to face survey, and a total of 333 respon...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2014
|
| Online Access: | http://journalarticle.ukm.my/9406/ http://journalarticle.ukm.my/9406/1/9206-25183-1-PB.pdf |
| _version_ | 1848812072939290624 |
|---|---|
| author | Md Shafiin Shukor, Norlida Hanim Mohd Salleh, Redzuan Othman, Siti Hajar Mohd Idris, |
| author_facet | Md Shafiin Shukor, Norlida Hanim Mohd Salleh, Redzuan Othman, Siti Hajar Mohd Idris, |
| author_sort | Md Shafiin Shukor, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | This study aimed to analyse the perception of operators on the impact they experienced as a result of their involvement
in the development of homestay. The impacts encompass the economic, social, cultural and environmental aspects. This
study employed face to face survey, and a total of 333 respondents who are Peninsular Malaysia’s homestay operators
participated in this study. The Structural Equation Modeling (SEM) analysis utilizing simple statistical analysis software
with the aid of Statistical Package for the Social Science (SPSS) and Analysis of Moment Structure (AMOS) were employed.
Study results indicated that the economic and cultural aspects are significant contributors to the impact experienced by
the operators in Malaysia at (0.29, t = 2.78, p < 0.00) and (0.86, t = 6.34, p < 0.00), respectively. Generally, the overall
impact has positive relationship and affects the development of homestay tourism (0.30, t = 4.45 p < 0.00). In order to
further improve the demand for homestay, there is a need for a strong co-operation between the operators, government
and marketing agencies in sustaining Malaysia’s homestay industry development. |
| first_indexed | 2025-11-14T23:56:29Z |
| format | Article |
| id | oai:generic.eprints.org:9406 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T23:56:29Z |
| publishDate | 2014 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:94062016-12-14T06:49:50Z http://journalarticle.ukm.my/9406/ Perception of homestay operators towards homestay development in Malaysia Md Shafiin Shukor, Norlida Hanim Mohd Salleh, Redzuan Othman, Siti Hajar Mohd Idris, This study aimed to analyse the perception of operators on the impact they experienced as a result of their involvement in the development of homestay. The impacts encompass the economic, social, cultural and environmental aspects. This study employed face to face survey, and a total of 333 respondents who are Peninsular Malaysia’s homestay operators participated in this study. The Structural Equation Modeling (SEM) analysis utilizing simple statistical analysis software with the aid of Statistical Package for the Social Science (SPSS) and Analysis of Moment Structure (AMOS) were employed. Study results indicated that the economic and cultural aspects are significant contributors to the impact experienced by the operators in Malaysia at (0.29, t = 2.78, p < 0.00) and (0.86, t = 6.34, p < 0.00), respectively. Generally, the overall impact has positive relationship and affects the development of homestay tourism (0.30, t = 4.45 p < 0.00). In order to further improve the demand for homestay, there is a need for a strong co-operation between the operators, government and marketing agencies in sustaining Malaysia’s homestay industry development. Penerbit Universiti Kebangsaan Malaysia 2014 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/9406/1/9206-25183-1-PB.pdf Md Shafiin Shukor, and Norlida Hanim Mohd Salleh, and Redzuan Othman, and Siti Hajar Mohd Idris, (2014) Perception of homestay operators towards homestay development in Malaysia. Jurnal Pengurusan, 42 . pp. 3-17. ISSN 0127-2713 http://ejournal.ukm.my/pengurusan/issue/view/614 |
| spellingShingle | Md Shafiin Shukor, Norlida Hanim Mohd Salleh, Redzuan Othman, Siti Hajar Mohd Idris, Perception of homestay operators towards homestay development in Malaysia |
| title | Perception of homestay operators towards homestay development in Malaysia |
| title_full | Perception of homestay operators towards homestay development in Malaysia |
| title_fullStr | Perception of homestay operators towards homestay development in Malaysia |
| title_full_unstemmed | Perception of homestay operators towards homestay development in Malaysia |
| title_short | Perception of homestay operators towards homestay development in Malaysia |
| title_sort | perception of homestay operators towards homestay development in malaysia |
| url | http://journalarticle.ukm.my/9406/ http://journalarticle.ukm.my/9406/ http://journalarticle.ukm.my/9406/1/9206-25183-1-PB.pdf |