The acceptance, usage and impact of social media among university students
The emergence of new media, especially in the field of information and communication technology (ICT) will always cause a reaction to the users. These reactions can be the adoption of the new media, or even the rejection. The developing of ICT has become more profitable in human daily lives (Sensuse...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Journal of Faculty of Social Sciences and Humanities. Universiti Kebangsaan Malaysia
2015
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| Online Access: | http://journalarticle.ukm.my/9349/ http://journalarticle.ukm.my/9349/1/058-065_Social_Media_Impact-Ika.pdf |
| _version_ | 1848812057468600320 |
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| author | Ika Destiana, Ali Salman, |
| author_facet | Ika Destiana, Ali Salman, |
| author_sort | Ika Destiana, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | The emergence of new media, especially in the field of information and communication technology (ICT) will always cause a reaction to the users. These reactions can be the adoption of the new media, or even the rejection. The developing of ICT has become more profitable in human daily lives (Sensuse and Prayoga 2010) and social media is one growing phenomenon of communication on the internet in today’s world. Therefore, this paper discusses the factors that influenced the adoption and use of social media among students and how their experience of using social media is impacting on their involvement in social and political participation. Base on the Technology Acceptance Model (TAM) by Davis (1989) which consists of two main factors viz. perceived ease of use and perceived usefullness, this article, in extending the model also adds other factors that have not been described in the TAM such as social influences. |
| first_indexed | 2025-11-14T23:56:15Z |
| format | Article |
| id | oai:generic.eprints.org:9349 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T23:56:15Z |
| publishDate | 2015 |
| publisher | Journal of Faculty of Social Sciences and Humanities. Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:93492016-12-14T06:49:39Z http://journalarticle.ukm.my/9349/ The acceptance, usage and impact of social media among university students Ika Destiana, Ali Salman, The emergence of new media, especially in the field of information and communication technology (ICT) will always cause a reaction to the users. These reactions can be the adoption of the new media, or even the rejection. The developing of ICT has become more profitable in human daily lives (Sensuse and Prayoga 2010) and social media is one growing phenomenon of communication on the internet in today’s world. Therefore, this paper discusses the factors that influenced the adoption and use of social media among students and how their experience of using social media is impacting on their involvement in social and political participation. Base on the Technology Acceptance Model (TAM) by Davis (1989) which consists of two main factors viz. perceived ease of use and perceived usefullness, this article, in extending the model also adds other factors that have not been described in the TAM such as social influences. Journal of Faculty of Social Sciences and Humanities. Universiti Kebangsaan Malaysia 2015 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/9349/1/058-065_Social_Media_Impact-Ika.pdf Ika Destiana, and Ali Salman, (2015) The acceptance, usage and impact of social media among university students. e-BANGI: Jurnal Sains Sosial dan Kemanusiaan, Specia (1). pp. 58-65. ISSN 1823-884x http://www.ukm.my/e-bangi/index.php?option=com_jresearch&view=publicationslist&Itemid=45&lang=en |
| spellingShingle | Ika Destiana, Ali Salman, The acceptance, usage and impact of social media among university students |
| title | The acceptance, usage and impact of social media
among university students |
| title_full | The acceptance, usage and impact of social media
among university students |
| title_fullStr | The acceptance, usage and impact of social media
among university students |
| title_full_unstemmed | The acceptance, usage and impact of social media
among university students |
| title_short | The acceptance, usage and impact of social media
among university students |
| title_sort | acceptance, usage and impact of social media
among university students |
| url | http://journalarticle.ukm.my/9349/ http://journalarticle.ukm.my/9349/ http://journalarticle.ukm.my/9349/1/058-065_Social_Media_Impact-Ika.pdf |