Holiday satisfaction in Penang, Malaysia: a quantitative perspective
analysis of international and domestic tourists

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Holiday satisfaction in Penang, Malaysia: a quantitative perspective analysis of international and domestic tourists

This study centres on tourists’ satisfaction level; with specific attention given to their experience and expectation of 20 holiday attributes during their visits to Penang. The study adapts the model of Holiday Satisfaction (HOLSAT) to measure the difference between experience and expectation of...

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Bibliographic Details
Main Authors:	Shida Irwana Omar, Diana Mohamad, Saliza Rozelee, Badaruddin Mohamed
Format:	Article
Language:	English
Published:	Faculty of Social Sciences and Humanities, UKM,Bangi 2015
Online Access:	http://journalarticle.ukm.my/9170/ http://journalarticle.ukm.my/9170/1/7x.geografia-jul15-shidaomar-bi-edam.pdf

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