A multimodal literary analysis of a television commercial

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A multimodal literary analysis of a television commercial

Literature and advertisements are analogous in the way they mimic the surrounding culture, art and practices and in their ability to elicit various emotional responses in people. Over the years, literature has had a great influence in advertisements and much of advertisement content has used poeti...

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Bibliographic Details
Main Authors:	Melissa Shamini Periasamy, Gruba, Paul, Ganakumaran Subramaniam
Format:	Article
Language:	English
Published:	Pusat Pengajian Bahasa dan Linguistik, FSSK, UKM 2015
Online Access:	http://journalarticle.ukm.my/9075/ http://journalarticle.ukm.my/9075/1/9805-27903-1-PB.pdf

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