Malaysia sebagai pusat halal global: satu penemuan awal mengenai
persepsi halal dalam kalangan pengguna di Malaysia

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Malaysia sebagai pusat halal global: satu penemuan awal mengenai persepsi halal dalam kalangan pengguna di Malaysia

Label halal ke atas produk makanan semakin diberi perhatian oleh pengguna di Malaysia, terutamanya pengguna beragama Islam. Namun sejauhmana pengguna mengetahui dan memahami konsep halal masih boleh dibincangkan. Justeru, kertas ini akan mengenalpasti persepsi halal dalam kalangan pengguna di Mala...

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Bibliographic Details
Main Authors:	Zaimah, R., Abd Hair Awang, Sarmila, M.S., Suraiya Ishak, Azima, A. M., Suhana Saad, Mohd Yusof Hussain
Format:	Article
Language:	English
Published:	Faculty of Social Sciences and Humanities, UKM,Bangi 2014
Online Access:	http://journalarticle.ukm.my/8323/ http://journalarticle.ukm.my/8323/1/5x.geografia-nov14-zaimah-edam.pdf

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