Cross-border shopping: examining motivations from the perspective of Bruneian
visitors in Limbang, Malaysia

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Cross-border shopping: examining motivations from the perspective of Bruneian visitors in Limbang, Malaysia

A tourism generating activity that is becoming increasingly important in border-towns of Malaysia is cross-border shopping. The present study investigates the cross-border shopping behavior of Bruneian visitors in Limbang, Sarawak, Malaysia. The objective is to profile the demographic characterist...

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Bibliographic Details
Main Authors:	Thirunaukarasu Subramaniam, Evelyn S. Devadason, Sivachandralingam Sundararaja
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2013
Online Access:	http://journalarticle.ukm.my/8086/ http://journalarticle.ukm.my/8086/1/5568-13405-1-SM.pdf

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