Predicting the influence of travel web site effectiveness characteristics on technology acceptance and its marketing implications

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Predicting the influence of travel web site effectiveness characteristics on technology acceptance and its marketing implications

There is a growing reliance on web sites of tourism and travel related product/services promotion. The Internet or web site can be a powerful tourism communication tool if used in a proper way. Thus, identification of travel web site effectiveness characteristics based on travellers/internet use...

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Bibliographic Details
Main Authors:	Norzalita Abd Aziz, Ainin Sulaiman, Ghazali Musa
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2008
Online Access:	http://journalarticle.ukm.my/8082/ http://journalarticle.ukm.my/8082/1/850-1623-1-SM.pdf

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