Correlates of shopping orientation with retail choice decisions among young consumers

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Correlates of shopping orientation with retail choice decisions among young consumers

This paper attempts to investigate the relationship between adolescents' shopping orientation and their choice of retail purchases. Adolescents' shopping decisions comprised of two categories of retail institution, i.e., eating outlets and shopping centres. The data sample (N=934) was gath...

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Bibliographic Details
Main Authors:	Safiek Mokhlis, Abdul Razak Kamaruddin, Sulaiman Md Yassin
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2003
Online Access:	http://journalarticle.ukm.my/8057/ http://journalarticle.ukm.my/8057/1/1313-2534-1-SM.pdf

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