Correlates of shopping orientation with retail choice decisions among young consumers
This paper attempts to investigate the relationship between adolescents' shopping orientation and their choice of retail purchases. Adolescents' shopping decisions comprised of two categories of retail institution, i.e., eating outlets and shopping centres. The data sample (N=934) was gath...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2003
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| Online Access: | http://journalarticle.ukm.my/8057/ http://journalarticle.ukm.my/8057/1/1313-2534-1-SM.pdf |
| _version_ | 1848811679972851712 |
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| author | Safiek Mokhlis, Abdul Razak Kamaruddin, Sulaiman Md Yassin, |
| author_facet | Safiek Mokhlis, Abdul Razak Kamaruddin, Sulaiman Md Yassin, |
| author_sort | Safiek Mokhlis, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | This paper attempts to investigate the relationship between adolescents' shopping orientation and their choice of retail purchases. Adolescents' shopping decisions comprised of two categories of retail institution, i.e., eating outlets and shopping centres. The data sample (N=934) was gathered from high school students at a number of schools in Terengganu and Selangor. Employing an area sampling approach, a survey was conducted among the respondents using a structured-type questionnaire. From the results of multiple regression analyses, several significant relationships were found between adolescents' shopping orientation and their choice of retail institutions. Adolescents would choose modern retail outlets when their motivations for consumption are stimulated by the desire for social and hedonistic reasons. On the other hand, when their motivations for consumption are reflected by the desire for getting the best value for their money, they tend to choose traditional retail outlets. |
| first_indexed | 2025-11-14T23:50:15Z |
| format | Article |
| id | oai:generic.eprints.org:8057 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T23:50:15Z |
| publishDate | 2003 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:80572016-12-14T06:46:04Z http://journalarticle.ukm.my/8057/ Correlates of shopping orientation with retail choice decisions among young consumers Safiek Mokhlis, Abdul Razak Kamaruddin, Sulaiman Md Yassin, This paper attempts to investigate the relationship between adolescents' shopping orientation and their choice of retail purchases. Adolescents' shopping decisions comprised of two categories of retail institution, i.e., eating outlets and shopping centres. The data sample (N=934) was gathered from high school students at a number of schools in Terengganu and Selangor. Employing an area sampling approach, a survey was conducted among the respondents using a structured-type questionnaire. From the results of multiple regression analyses, several significant relationships were found between adolescents' shopping orientation and their choice of retail institutions. Adolescents would choose modern retail outlets when their motivations for consumption are stimulated by the desire for social and hedonistic reasons. On the other hand, when their motivations for consumption are reflected by the desire for getting the best value for their money, they tend to choose traditional retail outlets. Penerbit Universiti Kebangsaan Malaysia 2003 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/8057/1/1313-2534-1-SM.pdf Safiek Mokhlis, and Abdul Razak Kamaruddin, and Sulaiman Md Yassin, (2003) Correlates of shopping orientation with retail choice decisions among young consumers. Jurnal Pengurusan, 22 . pp. 47-66. ISSN 0127-2713 |
| spellingShingle | Safiek Mokhlis, Abdul Razak Kamaruddin, Sulaiman Md Yassin, Correlates of shopping orientation with retail choice decisions among young consumers |
| title | Correlates of shopping orientation with retail choice decisions among young consumers |
| title_full | Correlates of shopping orientation with retail choice decisions among young consumers |
| title_fullStr | Correlates of shopping orientation with retail choice decisions among young consumers |
| title_full_unstemmed | Correlates of shopping orientation with retail choice decisions among young consumers |
| title_short | Correlates of shopping orientation with retail choice decisions among young consumers |
| title_sort | correlates of shopping orientation with retail choice decisions among young consumers |
| url | http://journalarticle.ukm.my/8057/ http://journalarticle.ukm.my/8057/1/1313-2534-1-SM.pdf |