Psychographicnc and demographic profiles of credit card and non-cardholders in Urban Malaysia

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Psychographicnc and demographic profiles of credit card and non-cardholders in Urban Malaysia

The study attempts to delineate the demographic and lifestyle characteristics of male credit card holders and non-holders in Malaysia. The two groups are compared using seven demographic and eight lifestyle variables. The results indicate that credit card holders tend to be slight~v older. married w...

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Bibliographic Details
Main Authors:	Indar Kaur Dan Singh, Md. Nor Othman
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 1995
Online Access:	http://journalarticle.ukm.my/7965/ http://journalarticle.ukm.my/7965/1/800-1528-1-SM.pdf

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