An empirical investigation of product symbolism from an ethnic subcultural perspective

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An empirical investigation of product symbolism from an ethnic subcultural perspective

This study identifies and empirically assesses some determinants of product symbolism within and across two ethnic subcultures. A conceptual model with five causal antecedents of product symbolism was developed based on the theoretical perspectives on semiotics, symbolic interactionism, and informat...

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Bibliographic Details
Main Authors:	Nik Rahimah Nik Yacob, James E Nelson
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 1994
Online Access:	http://journalarticle.ukm.my/7961/ http://journalarticle.ukm.my/7961/1/793-1516-1-SM.pdf

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