An empirical investigation of product symbolism from an ethnic subcultural perspective
This study identifies and empirically assesses some determinants of product symbolism within and across two ethnic subcultures. A conceptual model with five causal antecedents of product symbolism was developed based on the theoretical perspectives on semiotics, symbolic interactionism, and informat...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
1994
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| Online Access: | http://journalarticle.ukm.my/7961/ http://journalarticle.ukm.my/7961/1/793-1516-1-SM.pdf |
| _version_ | 1848811647541444608 |
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| author | Nik Rahimah Nik Yacob, James E Nelson, |
| author_facet | Nik Rahimah Nik Yacob, James E Nelson, |
| author_sort | Nik Rahimah Nik Yacob, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | This study identifies and empirically assesses some determinants of product symbolism within and across two ethnic subcultures. A conceptual model with five causal antecedents of product symbolism was developed based on the theoretical perspectives on semiotics, symbolic interactionism, and information processing. The study posits the applicability of the conceptual model across ethnic subcultures. The extent of applicability of the conceptual model was then examined using a multi-sample covanance structure model (USREL VI) on data obtained from a sample of Malays and Chinese in Malaysia. Study results indicate that the conceptual model fits the data
differently among the two ethnic groups. Several differences in parameter estimates between Malays and Chinese were also discussed. |
| first_indexed | 2025-11-14T23:49:44Z |
| format | Article |
| id | oai:generic.eprints.org:7961 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T23:49:44Z |
| publishDate | 1994 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:79612016-12-14T06:45:46Z http://journalarticle.ukm.my/7961/ An empirical investigation of product symbolism from an ethnic subcultural perspective Nik Rahimah Nik Yacob, James E Nelson, This study identifies and empirically assesses some determinants of product symbolism within and across two ethnic subcultures. A conceptual model with five causal antecedents of product symbolism was developed based on the theoretical perspectives on semiotics, symbolic interactionism, and information processing. The study posits the applicability of the conceptual model across ethnic subcultures. The extent of applicability of the conceptual model was then examined using a multi-sample covanance structure model (USREL VI) on data obtained from a sample of Malays and Chinese in Malaysia. Study results indicate that the conceptual model fits the data differently among the two ethnic groups. Several differences in parameter estimates between Malays and Chinese were also discussed. Penerbit Universiti Kebangsaan Malaysia 1994 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/7961/1/793-1516-1-SM.pdf Nik Rahimah Nik Yacob, and James E Nelson, (1994) An empirical investigation of product symbolism from an ethnic subcultural perspective. Jurnal Pengurusan, 13 . pp. 101-129. ISSN 0127-2713 http://ejournals.ukm.my/pengurusan/issue/view/202 |
| spellingShingle | Nik Rahimah Nik Yacob, James E Nelson, An empirical investigation of product symbolism from an ethnic subcultural perspective |
| title | An empirical investigation of product symbolism from an ethnic subcultural perspective |
| title_full | An empirical investigation of product symbolism from an ethnic subcultural perspective |
| title_fullStr | An empirical investigation of product symbolism from an ethnic subcultural perspective |
| title_full_unstemmed | An empirical investigation of product symbolism from an ethnic subcultural perspective |
| title_short | An empirical investigation of product symbolism from an ethnic subcultural perspective |
| title_sort | empirical investigation of product symbolism from an ethnic subcultural perspective |
| url | http://journalarticle.ukm.my/7961/ http://journalarticle.ukm.my/7961/ http://journalarticle.ukm.my/7961/1/793-1516-1-SM.pdf |