Types of new service developments initiated by service companies - finance versus non-finance sectors

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Types of new service developments initiated by service companies - finance versus non-finance sectors

This article reports a survey of types of new service developments (NSD'S) practised by top consumer service companies across Europe and USA. For the first time, the research methodology allows compansons to be made between finance and non-finance service sectors, and this is highlighted here....

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Bibliographic Details
Main Author:	Aliah Hanim Mohd. Salleh
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 1994
Online Access:	http://journalarticle.ukm.my/7956/ http://journalarticle.ukm.my/7956/1/782-1494-1-SM.pdf

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