Consumer orientation — the Market challenger strategy

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Consumer orientation — the Market challenger strategy

This study investigates petrol consumption behavior. Petrol is a technically complex product, but to the consumer, it is an uncomplicated, easy to use, readily available and convenient product. The study reveals that convenience is the primary concern of most consumers in their selection of petrol s...

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Bibliographic Details
Main Authors:	Lang, Chin Ying, Chee, Cheok Keen
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 1992
Online Access:	http://journalarticle.ukm.my/7948/ http://journalarticle.ukm.my/7948/1/1612-3043-1-SM.pdf

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