Reliability Assessment for Cross-cultural Measurement Comparability

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Reliability Assessment for Cross-cultural Measurement Comparability

The problem with measurement comparability in cross-cultural studies arises when researchers attempt to attribute differences in obtained scores to cultural inluences. It is a common approach among researchers in marketing to use a standardised instrument cross-culturally to ensure comparability. Th...

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Bibliographic Details
Main Authors:	Nik Rahimah Nik Yacob, Ismail Rejab
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 1992
Online Access:	http://journalarticle.ukm.my/7946/ http://journalarticle.ukm.my/7946/1/1610-3039-1-SM.pdf

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