Gender-and ethnic-subcultural influences on product symbolism

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Gender-and ethnic-subcultural influences on product symbolism

Interest In the sociological aspects of consumption has spurred a number of marketing researchers to examine more closely the phenomenon of product symbolism. This study attempts to understand the determinants of product symbolism by positing significant influences of ethnic and gender subcultures....

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Bibliographic Details
Main Author:	Nik Rahimah Nik Yacob
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 1991
Online Access:	http://journalarticle.ukm.my/7933/ http://journalarticle.ukm.my/7933/1/754-1439-1-SM.pdf

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