An empirical investigation on the role of Barakah in the Islamic theory of consumer choice

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An empirical investigation on the role of Barakah in the Islamic theory of consumer choice

Conventional consumer theory biased toward western values. Eventhough there is a soaring claim of being free from any value, but the fact shows that the formulation of action resulted from western economic analysis biases strongly toward the core of western value, that is, individualistic value. How...

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Bibliographic Details
Main Author:	Munrokhim Misanam
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2009
Online Access:	http://journalarticle.ukm.my/7875/ http://journalarticle.ukm.my/7875/1/1477-2773-1-SM.pdf

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