A Study of investor behavior in purchasing financial assets

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A Study of investor behavior in purchasing financial assets

This study investigated whether the process of purchasing financial assets follows a rational decision-making process using Engel-Blackwell-Miniard (EBM) model. The method of investigation was a questionnaire survey of Malaysian individual investors. The sample consisted of 223 responses collecte...

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Bibliographic Details
Main Authors:	Ruhani Ali, Jiang, Haibing
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2014
Online Access:	http://journalarticle.ukm.my/7805/ http://journalarticle.ukm.my/7805/1/00000004.PDF

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