Translating urban tourist icons across cultures: an English-Malay perspective

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Translating urban tourist icons across cultures: an English-Malay perspective

Urban tourist icons such as Paris, Istanbul or Sydney are major pull factors of a destination and are often represented in tourist promotional texts (TPTs) to persuade potential tourists to visit a destination. The use of the ‗iconic advertising approach‘(Litvin & Mouri, 2009), which capitalises...

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Bibliographic Details
Main Author:	Mohamed Zain Sulaiman
Format:	Article
Language:	English
Published:	Penerbit UKM 2014
Online Access:	http://journalarticle.ukm.my/7771/ http://journalarticle.ukm.my/7771/1/5467-18828-1-PB.pdf

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