Language of promotion in Malaysian banking brochures

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Language of promotion in Malaysian banking brochures

Promotional language or language used to promote a product or service is commonly used in advertisements, job applications and sales promotional letters. Brochures which aim at selling products and services also typically employ the same mode. Studies focusing on promotional brochures such as tour...

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Bibliographic Details
Main Authors:	Ummul K. Ahmad, Chai, Hong Chong
Format:	Article
Language:	English
Published:	Pusat Pengajian Bahasa dan Linguistik, FSSK, UKM 2014
Online Access:	http://journalarticle.ukm.my/7744/ http://journalarticle.ukm.my/7744/1/6836-18851-1-PB.pdf

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