Malaysian Film Industry in transformation:challenges and potential
The aim of this paper is to discuss the challenges and potentials of the Malaysian film industry from the perspective of the industry players such as filmmakers and producers. Malaysian film industry is a relatively small industry that caters to the need of a population of only about 27.5 millions....
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Kebangsaan Malaysian
2014
|
| Online Access: | http://journalarticle.ukm.my/7240/ http://journalarticle.ukm.my/7240/1/V30_1_3.pdf |
| _version_ | 1848811415087874048 |
|---|---|
| author | Jamaluddin Aziz, Hasrul Hashim, Faridah Ibrahim, |
| author_facet | Jamaluddin Aziz, Hasrul Hashim, Faridah Ibrahim, |
| author_sort | Jamaluddin Aziz, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | The aim of this paper is to discuss the challenges and potentials of the Malaysian film industry from the perspective of the industry players such as filmmakers and producers. Malaysian film industry is a relatively small industry that caters to the need of a population of only about 27.5 millions. In the context of globalization, this small local market presents a challenge for the government in promoting the industry as part of a creative industry with great economic potential. With the influx of films from abroad, especially from Hollywood, the industry is struggling to the hilt to survive, as the bigger portion of the audience prefers Hollywood to local productions. For the government, one way of achieving this is to promote local films at the international level. To understand this situation from inside the industry itself, this paper, using data from in-depth interviews with 10 industry players, discusses the challenges faced by the respondents and how they perceive the potential of Malaysian films to travel globally. |
| first_indexed | 2025-11-14T23:46:02Z |
| format | Article |
| id | oai:generic.eprints.org:7240 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T23:46:02Z |
| publishDate | 2014 |
| publisher | Universiti Kebangsaan Malaysian |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:72402016-12-14T06:43:29Z http://journalarticle.ukm.my/7240/ Malaysian Film Industry in transformation:challenges and potential Jamaluddin Aziz, Hasrul Hashim, Faridah Ibrahim, The aim of this paper is to discuss the challenges and potentials of the Malaysian film industry from the perspective of the industry players such as filmmakers and producers. Malaysian film industry is a relatively small industry that caters to the need of a population of only about 27.5 millions. In the context of globalization, this small local market presents a challenge for the government in promoting the industry as part of a creative industry with great economic potential. With the influx of films from abroad, especially from Hollywood, the industry is struggling to the hilt to survive, as the bigger portion of the audience prefers Hollywood to local productions. For the government, one way of achieving this is to promote local films at the international level. To understand this situation from inside the industry itself, this paper, using data from in-depth interviews with 10 industry players, discusses the challenges faced by the respondents and how they perceive the potential of Malaysian films to travel globally. Universiti Kebangsaan Malaysian 2014 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/7240/1/V30_1_3.pdf Jamaluddin Aziz, and Hasrul Hashim, and Faridah Ibrahim, (2014) Malaysian Film Industry in transformation:challenges and potential. Jurnal Komunikasi ; Malaysian Journal of Communication, 30 (1). pp. 37-51. ISSN 0128-1496 http://www.ukm.my/jkom/index.html |
| spellingShingle | Jamaluddin Aziz, Hasrul Hashim, Faridah Ibrahim, Malaysian Film Industry in transformation:challenges and potential |
| title | Malaysian Film Industry in transformation:challenges and potential |
| title_full | Malaysian Film Industry in transformation:challenges and potential |
| title_fullStr | Malaysian Film Industry in transformation:challenges and potential |
| title_full_unstemmed | Malaysian Film Industry in transformation:challenges and potential |
| title_short | Malaysian Film Industry in transformation:challenges and potential |
| title_sort | malaysian film industry in transformation:challenges and potential |
| url | http://journalarticle.ukm.my/7240/ http://journalarticle.ukm.my/7240/ http://journalarticle.ukm.my/7240/1/V30_1_3.pdf |