Pembinaan metriks ekuiti jenama Universiti

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Pembinaan metriks ekuiti jenama Universiti

Pembinaan metriks ekuiti jenama bagi universiti adalah penting kerana sehingga kini masih tiada metriks khusus bagi mengukur ekuiti jenama yang dimiliki oleh sesebuah universiti. Metriks ekuiti jenama untuk mengukur ekuiti jenama produk serta perkhidmatan didapati tidak menepati keperluan pengukuran...

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Bibliographic Details
Main Authors:	Haja Mydin Abdul Kuthoos, Shuhaida Md Noor, Nor Hazlina Hashim, Kamaliah Siarap
Format:	Article
Language:	English
Published:	Universiti Kebangsaan Malaysian 2014
Online Access:	http://journalarticle.ukm.my/7238/ http://journalarticle.ukm.my/7238/1/V30_1_1.pdf

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