Rhetorical syllogism in the English and the German
language of automobile advertising

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Rhetorical syllogism in the English and the German language of automobile advertising

The language of advertising has a powerful impact on the branding of automobiles and sustaining its customer‟s loyalty. This study aims to identify the arguments used in advertisements; particularly on its claims, warrants and data to influence the automobile buyers in a diverse international market...

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Bibliographic Details
Main Authors:	Jaganathan, Paramaswari, Siti Waltraud Mayr, Nagaratnam, Florence Kannu
Format:	Article
Language:	English
Published:	Penerbit UKM 2014
Online Access:	http://journalarticle.ukm.my/7005/ http://journalarticle.ukm.my/7005/1/4879-13533-1-PB.pdf

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