Sequential-simultaneous international rollout strategies and product performance: a framework for analysis

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Sequential-simultaneous international rollout strategies and product performance: a framework for analysis

This research article provides a detailed mapping of the paradigms of sequential and simultaneous international launch strategies through a review of the literature. The paper identifies significant patterns and limitations in past empirical studies. In brief, inadequate research efforts to comprehe...

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Bibliographic Details
Main Author:	Nik Mohd Hazrul Nik Hashim
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2013
Online Access:	http://journalarticle.ukm.my/6980/ http://journalarticle.ukm.my/6980/1/4976-13946-1-PB.pdf

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