Sequential-simultaneous international rollout strategies and product performance: a framework for analysis
This research article provides a detailed mapping of the paradigms of sequential and simultaneous international launch strategies through a review of the literature. The paper identifies significant patterns and limitations in past empirical studies. In brief, inadequate research efforts to comprehe...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2013
|
| Online Access: | http://journalarticle.ukm.my/6980/ http://journalarticle.ukm.my/6980/1/4976-13946-1-PB.pdf |
| _version_ | 1848811332203184128 |
|---|---|
| author | Nik Mohd Hazrul Nik Hashim, |
| author_facet | Nik Mohd Hazrul Nik Hashim, |
| author_sort | Nik Mohd Hazrul Nik Hashim, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | This research article provides a detailed mapping of the paradigms of sequential and simultaneous international launch strategies through a review of the literature. The paper identifies significant patterns and limitations in past empirical studies. In brief, inadequate research efforts to comprehensively evaluate the performance of sequential versus simultaneous product launch strategies have left researchers and practitioners with very limited information for optimizing launch success. To fill the knowledge gap, a general contingency framework that links various internal and external organizational factors with potential impact on the launch strategy–performance relationship is introduced. Relevant research propositions are advanced to illustrate potential strategic-fit implications. The paper highlights major theoretical and methodological issues that are imperative for future empirical investigations. |
| first_indexed | 2025-11-14T23:44:43Z |
| format | Article |
| id | oai:generic.eprints.org:6980 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T23:44:43Z |
| publishDate | 2013 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:69802016-12-14T06:42:46Z http://journalarticle.ukm.my/6980/ Sequential-simultaneous international rollout strategies and product performance: a framework for analysis Nik Mohd Hazrul Nik Hashim, This research article provides a detailed mapping of the paradigms of sequential and simultaneous international launch strategies through a review of the literature. The paper identifies significant patterns and limitations in past empirical studies. In brief, inadequate research efforts to comprehensively evaluate the performance of sequential versus simultaneous product launch strategies have left researchers and practitioners with very limited information for optimizing launch success. To fill the knowledge gap, a general contingency framework that links various internal and external organizational factors with potential impact on the launch strategy–performance relationship is introduced. Relevant research propositions are advanced to illustrate potential strategic-fit implications. The paper highlights major theoretical and methodological issues that are imperative for future empirical investigations. Penerbit Universiti Kebangsaan Malaysia 2013 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/6980/1/4976-13946-1-PB.pdf Nik Mohd Hazrul Nik Hashim, (2013) Sequential-simultaneous international rollout strategies and product performance: a framework for analysis. Jurnal Pengurusan, 39 . pp. 3-14. ISSN 0127-2713 http://ejournals.ukm.my/pengurusan/index |
| spellingShingle | Nik Mohd Hazrul Nik Hashim, Sequential-simultaneous international rollout strategies and product performance: a framework for analysis |
| title | Sequential-simultaneous international rollout strategies and product performance: a framework for analysis |
| title_full | Sequential-simultaneous international rollout strategies and product performance: a framework for analysis |
| title_fullStr | Sequential-simultaneous international rollout strategies and product performance: a framework for analysis |
| title_full_unstemmed | Sequential-simultaneous international rollout strategies and product performance: a framework for analysis |
| title_short | Sequential-simultaneous international rollout strategies and product performance: a framework for analysis |
| title_sort | sequential-simultaneous international rollout strategies and product performance: a framework for analysis |
| url | http://journalarticle.ukm.my/6980/ http://journalarticle.ukm.my/6980/ http://journalarticle.ukm.my/6980/1/4976-13946-1-PB.pdf |