Customer satisfaction with service delivery in the life insurance industry:an empirical study

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Customer satisfaction with service delivery in the life insurance industry:an empirical study

Consumers purchase life insurance for financial security during times of hardship. The present research examines the effects of service quality on customer satisfaction with service delivery in the life insurance industry. A quantitative research method is used to achieve the research objective. On...

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Bibliographic Details
Main Author:	Norazah Mohd Suki
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2013
Online Access:	http://journalarticle.ukm.my/6974/ http://journalarticle.ukm.my/6974/1/4616-10799-1-SM.pdf

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