Corporate social responsibility effect on consumer patronage-management perspective: case study of a telecommunication company in Nigeria

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Corporate social responsibility effect on consumer patronage-management perspective: case study of a telecommunication company in Nigeria

Corporate social responsibility (CSR) has become an important topic in recent years, most especially in a developing country like Nigeria where government regulation is a toothless bulldog to the private and multi-national companies. This, with the growing recognition of the significant effect the C...

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Bibliographic Details
Main Authors:	Abdulsalam, Babatunde Kamaldin, Seyi, Akinboboye
Format:	Article
Language:	English
Published:	Universiti Kebangsaan Malaysian 2013
Online Access:	http://journalarticle.ukm.my/6421/ http://journalarticle.ukm.my/6421/1/V29_1_55-72.pdf

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